I have been posting a lot of effective and sometimes weird marketing and advertising advice for nonprofit animal rights organizations, but you might be wondering why it matters to me. Some people think that marketing involves taking advantage of people and tricking them into buying something, but when it comes to nonprofit groups, the goal is to increase awareness of the cause and convince...
Twisted, Cute, and Funny
While I was looking through some ads against animal abuse, I found a really interesting campaign that Deutscher Tierschutz created pairing cute animals with disturbing animal rights issues. This one, which advocates for animal protection laws focused in animal testing, is a great example of how to use humor when addressing a very real problem. The cute characters catch your attention and the...