When you’re working for a nonprofit organization, you have to focus on keeping your marketing costs (and all costs) down to a minimum. So rather than hiring a big marketing agency to develop an advertising plan for your organization, focus more on using a simple, recognizable message. Utilize existing themes and characters that people can relate to for inspiration. This quote from The Lorax is a great example of a message you can use to get your point across. The nostalgia of any Dr. Seuss book can hit home for a lot of people and make your message stick in the minds of your audience. So the next time you need to develop a new advertising campaign, try to play upon your target market’s past experiences and memories; it could help them to better remember or relate to your mission.