Barketing

Marketing advice for non-profit animal rights organizations straight from a dog-loving marketing student.
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Baltimore athletes show their “soft side” in a campaign to end animal abuse.  This is one really great example of how to use celebrities properly.  While it may not always work to use a famous face in your campaign, it’s done really well here.  Well-known, manly figures in the sports world are used to spread this message in a silly, yet adorable way.  The coolest part is that they’re taking  the stereotype of a tough, masculine sports player and poking fun at it.  
The best thing to take away from this is that you can use celebrities in a similar way for your nonprofit marketing campaigns.  By asking a celebrity who is either working to support your cause or someone completely unexpected, you can grab some serious attention.  The men in this campaign wouldn’t normally be pegged as particularly sensitive, but that’s why it works.  It’s completely unexpected, but also gets the point across.  

If you’d like to learn more about the Show Your Soft Side campaign, visit their Facebook Page.

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