Barketing

While I was looking through some ads against animal abuse, I found a really interesting campaign that Deutscher Tierschutz created pairing cute animals with disturbing animal rights issues.  This one, which advocates for animal protection laws focused in animal testing, is a great example of how to use humor when addressing a very real problem.  The cute characters catch your attention and the tagline is clever.  While it might seem inappropriate to combine animal abuse with cuddly, cute cartoons, I think it actually works really well here.

Tierschutz has created a whole campaign around the idea of animal rights protection.  Some other issues he brings up are horse branding, animal skinning, and anesthetic-free castration.  All of these ads include very real messages with a silly image associated with them; do you think Tierschutz makes it work?  

The Humane Society of the United States and Humane Society International are currently hosting the 2012 World Spay Day, a photo contest for pet owners to raise funds for spaying and neutering.  The two organizations are asking people to submit a photo of their pets along with a short description.  The one with the most votes in a specific category wins a prize.  Some of the photos show real talent and others are just plain funny.  Along with the entertainment value, it also raises money for a good purpose and gets pet owners involved with the cause.  

To learn more about the contest or to submit your own photo, visit the 2012 World Spay Day website.