Barketing
If Ryan Gosling supports pet adoption, why shouldn’t you?
As an animal lover, I spend a lot of my time wishing I had the time and space to adopt a dog. In my free time I click through Pet Finder and imagine how wonderful it would be to rescue one of the many adorable dogs on the site.
But Pet Finder isn’t just a great way to pass the time, they do a really good job with the organization of their site. It’s extremely user-friendly and fun to use. You can narrow down what type of pet, breed, and your location which makes it super easy to find an animal that works for you.
While the design of the site might be a little busy and could use a bit of a clean-up, it works really well for the target market and ultimately accomplishes its goal: GET PETS ADOPTED. Its reputation along with its user-friendly features make Pet Finder a great source for pet adoption.
If you’re thinking of adopting a pet, check out Pet Finder’s Before You Adopt page.
The Shelter Pet Project - inspiring and hilarious videos advocating pet adoption.
This is a great example of how to motivate people to adopt without actually telling them to. Remember that you need to relate to your audience, rather than trying to sell them.
To see more of these videos, visit the Shelter Pet Project channel.
I’ll admit it, I’m dog-obsessed. I work at a doggie daycare which might be the best job ever. When I’m not working with dogs, I spend my time in class learning marketing/social media/business principles from some truly talented professors at Champlain College.
My goal in writing this blog is to provide you with some insights into the marketing and animal rights worlds.
Happy reading!
Woof.
